Under Armour Curry 1 ‘Candy Reign’
Release Date: February 28, 2015
The Under Armour Curry 1 “Candy Reign” is a vibrant and playful colorway that pays homage to Stephen Curry’s well-documented sweet tooth, with a particular nod to his love for Sour Patch Kids candy. The lively mix of Hyper Green and Team Orange is not only a reflection of Curry’s personality off the court but also one of the most daring and eye-catching designs from his debut signature sneaker. Unique among the early Curry 1 releases, the “Candy Reign” features a camouflage-styled upper executed in bold, neon tones that make it stand out from more traditional basketball sneaker palettes.
What makes the “Candy Reign” especially memorable is its backstory tied to the 2015 NBA All-Star Weekend in New York City. Curry had planned to showcase two personal colorways of the Curry One: the “Candy Reign” during the Foot Locker Three-Point Contest, and the “Father to Son” edition during the Shooting Stars competition. However, in an unexpected turn of events, both pairs were reported missing—either lost in transit or stolen—just days before the highly anticipated events.
Under Armour swiftly stepped in to resolve the situation, ensuring Curry was properly equipped for the competition. Ultimately, Curry laced up the “Candy Reign” and delivered a stellar performance, securing his very first NBA Three-Point Contest victory. This moment not only elevated the Curry 1 “Candy Reign” into sneaker history but also cemented its place as a symbol of Curry’s rise as one of the game’s greatest shooters.
