CURRY BRAND Curry 1 Low DE’AARON FOX PE ‘REIGN’
Release Date: November 2025
As Curry Brand sought to expand its presence and influence within the performance basketball footwear market, the brand signed its first major signature athlete: De’Aaron Fox. At the time, Fox was an emerging and electrifying point guard for the Sacramento Kings, and he officially joined Curry Brand during the 2023–2024 NBA season.
This special Player Exclusive is executed in Sacramento Kings–inspired colors, featuring a gold gradient across the upper and midsole, contrasted by a bold, deep purple Flow outsole. The shoe was released in early November 2025, exclusively in select Asian markets, including China, Hong Kong, and Singapore.
De’Aaron Fox debuted the ‘Reign’ on-court on January 25, 2024, in a matchup against the Golden State Warriors. In the narrow 134–133 victory, Fox recorded 29 points, 5 assists, 1 rebound, 1 steal, and 1 block, while shooting 3-of-7 from beyond the arc.
