Under Armour Curry 4 ‘More Dubs’
Release Date: December 16, 2017
The Under Armour Curry 4 ‘More Dubs’ is a striking tribute to the passionate fanbase of the Golden State Warriors, particularly the loyal supporters at Oracle Arena who have stood by Stephen Curry throughout his storied career. This colorway continues a longstanding tradition within the Curry signature line of celebrating the team’s iconic colors, with royal blue and gold accents prominently featured throughout the high-top silhouette. These vibrant hues are paired with a clean white upper and a clear outsole that adds visual contrast while reinforcing the bold spirit of the 'Dubs'.
In a creative twist to commemorate the release, Under Armour hosted a special one-day promotional event titled the ‘Drone Drop’, exclusive to the Bay Area. This interactive scavenger hunt invited local fans to search various locations for an autographed pair of the Curry 4 ‘More Dubs’. These coveted pairs were delivered by drone, further elevating the hype and providing a memorable and innovative fan experience.
Stephen Curry first debuted the ‘More Dubs’ on-court during the Warriors’ matchup against the New Orleans Pelicans on October 20, 2017. In that game, Curry delivered an all-star performance, posting 28 points, 3 rebounds, 8 assists, and draining three shots from beyond the arc, contributing significantly to the team’s 128-120 victory.
